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Business Management Concentration

A bachelor's in business concentrating in management prepares graduates to work in various fields, such as advertising, marketing, human resources and finance. With a bachelor's degree in business management concentration, graduates are qualified for entry-level supervisory roles within various industries. Some graduates seek entrepreneurial opportunities. Possible careers include: Sales manager, Marketing manager, Financial analyst, and Business consulting.

A business management concentration covers the basic concepts and principles of business management. Additional courses such as Human Resource Management and Real Estate are offered in the concentration. Graduates can extend their studies by enrolling into a graduate program in Business Administration, Law School, work as a manager or an analyst. The Bureau of Labor Statistics expects employment growth above average over the 2018-2028 period.

OBJECTIVES OF THE MANAGEMENT CONCENTRATION

The student who graduates with a concentration in Management should be able to:

• An ability to demonstrate knowledge of core business skills.
• An ability to demonstrate a fundamental and intermediate knowledge of existing theory of management.
• An ability to demonstrate an understanding of quantitative methods as applied to business.
• An ability to effectively communicate how to use business concepts and principles.
• An ability to develop ethical perspectives and sense of moral responsibility.
• An ability to analyze and operate in different global economic and business systems.
• An ability to demonstrate the skills, knowledge and ability to research, synthesize, make decisions, develop/implement and use feedback to operate and control business systems.  

COURSES FOR UNDERGRADUATE STUDENTS IN MANAGEMENT CONCENTRATION

BUSN 0331. PRINCIPLES OF MANAGEMENT. 1st Semester. Lect. 3, 3 credits. This course examines the functions of management which comprise management theory. The concepts of authority, responsibility and organizational objectives are emphasized. Both profit-seeking and non-business enterprises are discussed.

ECON 0510. MANAGERIAL ECONOMICS. 1st Semester. Lect. 3, 3 credits. Analysis of 307 application of economic theory to management decision-making process. Such problems as demand and cost determination, pricing and capital budgeting, risks, and uncertainty are treated. Introduction to operations research and linear programming. Prerequisites: ECON 0202, 0352 and MATH 0107 and 0108.

BUSN 0312. MARKETING/SALES MANAGEMENT. 2nd Semester. Lect. 3, 3 credits. This course examines the elements of an effective sales force as a key component of the organization’s total marketing effort. Prerequisite: BUSN 0311.

BUSN 0452. BUSINESS LAW. 2nd Semester. Lect. 3, 3 credits. A treatment of the legal framework of business principles and rules as well as the logic of the law are studied through an analysis of case briefs. Attention is given to the law of contracts; agency, torts, interstate commerce, and other business related laws.

BUSN 0416. HUMAN RESOURCE MANAGEMENT. 1st and 2nd Semester. Lect. 3, 3 credits. This course offers a survey of the theories, principles, policies, and procedures of management as applied to planning, organizing, recruiting, selecting, developing and maintaining a labor force in an organization.

BUSN 0461. PRINCIPLES OF REAL ESTATE. 1st Semester. Lect. 3, 3 credits. A comprehensive survey of the principles and practice of real estate. Attention is given to the economic and social impact of real estate, markets, property rights, instruments of conveyance of title and real estate management. Prerequisite: Junior Standing.

BUSN 0402. INTERNATIONAL BUSINESS AND POLICY. 2nd Semester. Lect. 3, 3 credits. The course is designed to expose students to essential elements of multi-national business operations and the social and economic systems as they affect the conduct of global business. Theories and concepts in international product cycle, major financial institutions such as the World Bank, the International Monetary Fund (IMF) and other agencies which stabilize and facilitate global business transactions are studied. Prerequisite: Senior standing.

BUSN 0451. INSURANCE. 2nd Semester. Lect. 3, 3 credits. This course elective focuses on principles of insurable risks. It treats the basic ideas, problems and principles found in all types of modern day insurance and other methods of handling risks.

Sales and Marketing Concentration

Students who choose the Sales and Marketing concentration take foundational courses along with Marketing course in consumer behavior, market research, and international marketing. Sales based courses include: Sales management, Professional selling, and Promotional strategy.

Graduates have the skills to qualify for careers within profit and nonprofit organizations and retail management. They will find entry-level sales and marketing opportunities. Potential sales related opportunities include: Sales manager, Sales representative, Advertising coordinator, Retail manager. The Bureau of Labor Statistics expects employment growth above average over the 2018-2028 period.

OBJECTIVES OF THE MANAGEMENT CONCENTRATION

• An ability to demonstrate knowledge of core business skills.
• An ability to demonstrate a fundamental and intermediate knowledge of existing sales and marketing theory.
• An ability to demonstrate analytical and problem solving skills required to address business problems.
• An ability to effectively communicate across the channel of distribution business concepts, and principles.
• An ability to develop ethical perspectives and sense of moral responsibility.
• An ability to demonstrate knowledge of procurement methods and the importance of developing buyer-supplier relationships.
• An ability to analyze and operate in different global economic and business systems.
• An ability to demonstrate the skills, knowledge and ability to research, synthesize, make decisions, develop / implement and use feedback to operate and control business systems. 

COURSES FOR UNDERGRADUATE STUDENTS IN SALES AND MARKETING

BUSN 0311. MARKETING. 1st Semester. Lect. 3, 3 credits. A comprehensive survey of the  marketing system primarily focused with the matching of markets and products and effective ownership transfer. Students will be exposed to those business activities involved in moving goods and services from manufacturing and other producers to final consumers and users. Prerequisite: ECON 0201, 0202.

BUSN 0312. MARKETING/SALES MANAGEMENT. 2nd Semester. Lect. 3, 3 credits. This course examines the elements of an effective sales force as a key component of the organization’s total marketing effort. Prerequisite: BUSN 0311.

BUSN 0316. CONSUMER BEHAVIOR. 2nd Semester. Lect. 3, 3 credits. The focus of this course is the effect of cultural, social and psychological factors upon the buying habits of consumers. Prerequisite: Junior standing.

BUSN 0400. BUSINESS COMMUNICATIONS. 1st and 2nd Semester. Lect. 3, 3 credits. This course focuses on the practice of using correct, forceful English in business communications (both oral and written); consideration of style, structure and aims of business letters and reports; principles and types of communication leading to better practices in managerial operations.

BUSN 0408. SALES FORECASTING & MARKETING ANALYSIS. 1st Semester. Lect. 3, 3 credits. Introduction to research techniques and procedures associated with various market systems. Prerequisites: BUSN 311, ECON 301.

BUSN 0412. INTERNATIONAL MARKETING. 2nd Semester. Lect. 3, 3 credits. A study of several international market systems is done in this course; the practice of marketing administration by businesses operating within these marketing systems. Prerequisite: BUSN 312.

BUSN 0414. PROMOTIONAL STRATEGY. 1st Semester. Lect. 3, 3 credits. This course focuses on planning, developing and executing an integrated marketing communication plan through demonstrated understanding of principles and concepts used to acquaint consumers with products and services offered in the marketplace. Prerequisite BUSN 312.

BUSN 0445. PROFESSIONAL SELLING. 2nd semester. Lect. 3, 3 credits. This course focuses on building long-term partnerships with customers, with an emphasis on business-to-business sales. Sales communication methods including effective listening, critical questioning, sales presentations, communicating value, responding to concerns and creating action will be examined and practiced. Students will develop and deliver a sales plan and an effective sales presentation. Prerequisite: BUSN 312.

Supply Chain Management Concentration

Supply Chain Management is defined as a process of steps a company takes to transform raw materials into a final product that is delivered to customers. Supply Chain Management covers six areas: Plan, Source, Make, Deliver, Return and Enable. The Supply Chain Management concentration emphasizes advanced cost analysis, negotiation, product development, and e-business. Students study supply management, logistics, cost and risk management, and operations management topics. This innovative program integrates core business courses with supply chain major coursework.

A supply chain management degree prepares graduates for a variety of career paths in business, manufacturing, and management. Other career opportunities include purchasing agents, industrial production managers, and distribution managers in the manufacturing and distribution process. The degree also provides graduates to work as a data analyst and in consulting.

OBJECTIVES OF THE SUPPLY CHAIN MANAGEMENT CONCENTRATION

The student who graduates with a concentration in Supply Chain Management should be able to:

• An ability to demonstrate knowledge of core business skills.
• An ability to demonstrate knowledge of procurement methods and the importance of developing buyer-supplier relationships.
• An ability to demonstrate knowledge of E-Business and E-Business System Development.
• An ability to demonstrate knowledge of tools and methodologies in product/service transformation processes.
• An ability to demonstrate analytical and problem solving skills in logistics, including transport service, customer service distribution operations, warehousing, packaging, carrier selection, transport costing, and negotiations.
• An ability to demonstrate knowledge of principles, theories, and techniques in supply chain management operations and logistics in a global environment, including global supply chain structure and relationship with global supply chain members.
• An ability to develop ethical perspectives and sense of moral responsibility. 

COURSES FOR UNDERGRADUATE STUDENTS IN SUPPLY CHAIN MANAGEMENT

BUSN 0310. INTRODUCTION TO SUPPLY CHAIN MANAGEMENT. 1st Semester. Lect. 3, 3 credits. This course examines concepts, practices and applications of SCM. Students learn about procurement methods and the importance of developing buyer-supplier relationships within a strategic environment.

CSCI 0345. BUSINESS DATABASE MANAGEMENT SYSTEMS. 1st Semester. Lect.3, 3 credits. Involves the study of generalized database management systems. The study will include logical data base models and physical base models based primarily on the relational model. The students will create a database utilizing an established database management system. The focus is on issues and principles of managing organizational data. Students will get extensive experience in developing data models, creating relational databases, and formulating and executing queries based on business applications. Prerequisites: Junior Standing or Departmental Approval

BUSN 315. TRANSPORTATION MANAGEMENT 2nd Semester. Lect. 3, 3 credits. This course examines the role or transportation management process. Students learn about the transportation management process and the importance of transportation management in the supply chain management and logistics process.

BUSN 355/CSCI 355. 2nd Semester. Lect. 3, 3 credits. This course examines the role or electronic business concepts and designs. Students receive instruction regarding developing, implementing, and maintaining business systems used to support e-business strategies of an organization.

BUSN/CSCI 365. E-Business Systems Development. 2nd Semester. Lect. 3, 3 credits. This course focuses on using high-tech computer technology to develop systems for conducting and supporting business through the Internet. Students will learn the foundation concepts of e-Business and how to design, develop, implement, and maintain business systems used to support the e-Business strategies of an organization. Students will develop e-Business enabled web sites using web-based technologies. Prerequisites: CSCI 0345 and CSCI 0355 or Departmental Approval.

BUSN 410. QUALITY MANAGEMENT. 1st Semester. Lect 3, 3 credits. This course focuses on the tools and methodologies used to ensure quality in the product/service transformation process. Emphasis is placed on transformation processes supporting lean manufacturing. Prerequisite: BUSN 310.

BUSN 0420. LOGISTICS. 1st Semester. Lect. 3, 3 credits. This course focuses on the contemporary issues in transport service, customer service distribution operations, warehousing, packaging, carrier selection, transport costing and negotiations.

BUSN 0430. SUPPLY CHAIN STRATEGY. 2nd Semester. Lect.3, 3 credits. This course examines the principles, theories and techniques in supply management operations and logistics for effective SCM in the global environment.